Smith & Wesson Equips Multiple Police Forces in Mexico

SPRINGFIELD, MASSACHUSETTS – Smith & Wesson Corp., the legendary 157-year old firearms maker, announced today that it has commenced shipments of its M&P15 tactical rifles to Mexico’s Secretary of National Defense. The duty firearms will be distributed to police agencies including the Commission Federal de Electricidad (Federal Commission of Energy) and El Gobierno del Distrito Federal (Police of Federal District of Mexico).

Smith & Wesson has supplied 820 of its M&P15 tactical rifles to the Police of the Federal District of Mexico, as well as 1,500 of its M&P15 rifles to Mexico’s Department of Energy. The company has commenced armourer’s training for each agency, as well as range training for those specialized officers who will be authorized to carry the new patrol rifles.

As long standing customers of Smith & Wesson, both the Police of the Federal District of Mexico and Mexico’s Department of Energy have historically purchased the company’s revolvers, pistols and handcuffs.

Leland Nichols, Senior Vice President of Sales and Marketing for Smith & Wesson Corp., said, “We have continued to build upon our global customer base, supported by our broad offering of M&P firearm products. Our entire line of M&P tactical rifles and pistols has been designed and manufactured with the exacting requirements of our law enforcement customers in mind. We are proud to continue our successful relationship with the Police of the Federal District of Mexico and Mexico’s Department of Energy, as well as a number of other law enforcement agencies throughout Mexico.”

The M&P Rifle Series is based upon a combat-proven design and incorporates standard features designed to enhance ease of use and accuracy while in the field. The M&P15 is a rugged, lightweight, semi-automatic rifle with a 16-inch barrel, or a 14.5-inch barrel for law enforcement applications. The rifle is chambered for 5.56mm NATO (.223) ammunition and features a single-stage trigger with a 7-pound trigger pull. Both the upper and lower receivers on the rifles are constructed with a tough 7071 T6 aluminum and each rifle is furnished with an A2 military flash suppressor. Reliability features of the gas-operated rifles include a chrome-lined gas key, bolt carrier and barrel. The M&P15 rifle is designed to accommodate a variety of shooting positions through the use of a six-position adjustable stock and each rifle features a barrel twist of 1 in 9 inches. The M&P15 incorporates a traditional AR-15 design featuring a removable carry-handle and adjustable rear and front post sights, allowing for quick target acquisition and convenient handling. The black anodized rifle measures 35 inches in length when fully extended and a compact 32 inches with the stock collapsed. The M&P15 has an unloaded weight of 6.74 pounds.

About Smith & Wesson
Smith & Wesson Holding Corporation, a global leader in safety, security, protection and sport, is parent company to Smith & Wesson Corp., one of the world’s largest manufacturers of quality firearms and firearm safety/security products and parent company to Universal Safety Response, a full-service perimeter security integrator, barrier manufacturer and installer, as well as parent company to Thompson/Center Arms Company, Inc., a premier designer and manufacturer of premium hunting rifles, black powder rifles, interchangeable firearms systems and accessories under the Thompson/Center brand. Smith & Wesson licenses shooter protection, knives, apparel, and other accessory lines. Smith & Wesson is based in Springfield, Massachusetts with manufacturing facilities in Massachusetts, Maine, New Hampshire and Tennessee. The Smith & Wesson Academy is America’s longest running firearms training facility for law enforcement, military and security professionals. For more information on Smith & Wesson, call (800) 331-0852 or log on to www.smith-wesson.com. For more information on Universal Safety Response, log on to www.usrgrab.com. For more information on Thompson/Center Arms, log on to www.tcarms.com.

Outdoor Channel Broadens Atlanta Distribution

TEMECULA, California – Outdoor Channel Holdings, Inc. (NASDAQ: OUTD), America’s leader in Outdoor TV, today announced that Outdoor Channel has been elevated to the more broadly distributed Digital Basic tier on Comcast Digital Cable in Atlanta, Georgia. As a result, Comcast’s Atlanta viewers can now more easily access a robust spectrum of Outdoor Channel’s popular hunting, fishing, shooting and adventure programming. This change is effective September 21, 2009.

“We are excited to deepen our affiliation with Comcast Atlanta and broaden our distribution across the state of Georgia,” said Tom Hornish, COO at Outdoor Channel.

Added Randy Brown, Senior Vice President, Affiliate Sales and Marketing at Outdoor Channel, “The Atlanta area is home to passionate outdoor enthusiasts, and now subscribers from Lake Oconee and beyond can easily enjoy our high quality, category-leading programming.”

“Outdoor Channel is great addition to the Atlanta market,” said Larry Schweber, Vice President of Marketing for Comcast’s Atlanta Region. “Our customers have a strong affinity for the outdoors, and we are pleased to make the nation’s top-ranked outdoor cable network more widely available in our region.”

Outdoor Channel takes viewers across the country and around the world, sharing unmatched thrills and experiences through the eyes of esteemed outdoor personalities.

About Outdoor Channel Holdings, Inc.
Outdoor Channel Holdings, Inc. owns and operates Outdoor Channel, America’s leader in outdoor TV, and Winnercomm Inc., an Emmy Award winning production and interactive company. Outdoor Channel offers programming that captures the excitement of hunting, fishing, shooting, off-road motorsports, adventure and the Western lifestyle and can be viewed on multiple platforms including high definition, video-on-demand, as well as on a dynamic broadband website. Winnercomm Inc. is one of America’s largest and highest quality producers of live sporting events and sports series for cable and broadcast television. Winnercomm also owns and operates the patented Skycam and CableCam aerial camera systems which provide dramatic overhead camera angles for major sports events, including college and NFL football. For more information please visit www.outdoorchannel.com.

Nielsen Media Research Universe Estimates for Outdoor Channel
Nielsen Media Research is the leading provider of television audience measurement and advertising information services worldwide. Nielsen estimated that Outdoor Channel had approximately 31.2 million cable and satellite subscribers for September 2009. Please note that this estimate regarding Outdoor Channel’s subscriber base is made by Nielsen Media Research and is theirs alone and does not represent opinions, forecasts or predictions of Outdoor Channel Holdings, Inc. or its management. Outdoor Channel Holdings, Inc. does not by its reference above or distribution imply its endorsement of or concurrence with such information.

About Comcast Corporation
Comcast Corporation (www.comcast.com) is one of the nation’s leading providers of entertainment, information and communication products and services. With 23.9 million cable customers, 15.3 million high-speed Internet customers, and 7.0 million Comcast Digital Voice customers, Comcast is principally involved in the development, management and operation of cable systems and in the delivery of programming content.

Comcast’s content networks and investments include E! Entertainment Television, Style Network, Golf Channel, VERSUS, G4, PBS KIDS Sprout, TV One, ten sports networks operated by Comcast Sports Group and Comcast Interactive Media, which develops and operates Comcast’s Internet businesses, including Comcast.net (www.comcast.net). Comcast also has a majority ownership in Comcast-Spectacor, whose major holdings include the Philadelphia Flyers NHL hockey team, the Philadelphia 76ers NBA basketball team and two large multipurpose arenas in Philadelphia.

Ruger Announces SR-22 Rifle

Southport, Connecticut – Sturm, Ruger & Co., Inc. (NYSE:RGR) announces the introduction of the Ruger® SR-22TM Rifle, an autoloading, rimfire rifle that combines the legendary reliability of the Ruger® 10/22® with the ergonomics and configurability of the new AR-style Ruger SR-556™. The new SR-22 Rifle allows shooters to use economical .22 LR ammunition, while still enjoying the look and feel of an “AR” and experiencing the reliability they have come to appreciate from Ruger.

Because it utilizes the unique rotary magazine supplied with the Ruger 10/22, the SR-22 Rifle offers the same gold standard for reliability in autoloading rimfire rifles. Like the 10/22, the AR-style SR-22 Rifle also has an extensive array of accessories available, allowing shooters to select a custom configuration that best suits their tastes and needs.

The SR-22 Rifle uses a standard 10/22 action inside a top-quality, all-aluminum chassis that faithfully replicates the AR-platform dimensions between the sighting plane, buttstock height, and grip. The SR-22 Rifle provides a Picatinny rail optic mount, and includes a six-position, telescoping M4-style buttstock (on a Mil-Spec diameter tube), plus a Hogue® Monogrip® pistol grip. Buttstocks and grips may be swapped out for any AR-style compatible option.

The SR-22 Rifle also features a round, mid-length handguard mounted on a standard-thread AR-style barrel nut. Picatinny rails, specifically designed for this handguard, are available from Ruger, allowing the handguard to be configured to accept any number of rail-mounted sights or accessories. A barrel support block is installed in the handguard, ensuring accuracy and allowing the standard 10/22 V-block barrel attachment system to be used.

The SR-22 Rifle is equipped with a precision-rifled, cold hammer forged alloy steel barrel. The 16-1/8″ barrel is capped with an SR-556/Mini-14 flash suppressor mounted with a ½”-28 thread.

For more information on the SR-22 Rifle, and other great Ruger products, please visit our website at www.ruger.com.

About Sturm, Ruger: Sturm, Ruger was founded in 1949 and is one of the nation’s leading manufacturers of high-quality firearms for the commercial sporting market. Sturm, Ruger is headquartered in Southport, CT, with plants located in Newport, NH and Prescott, AZ.

ATK/Federal Cartridge Join “Gold Inner Circle”

Olympic experts and Biathlon observers have tagged the United States Biathlon Team as “the most improved in the world” and ATK/Federal Cartridge has added its support as the U.S. team takes aim at Olympic success at the 2010 Winter Olympics in Vancouver in February.

“The U.S. Biathlon team cannot be taken lightly and we are proud to support these fine young Americans as they pursue Olympic success and honor for our nation at the 2010 Winter Olympics,” commented Mark DeYoung, President of ATK Armament Systems. “We are also honored to be one of the earliest ‘Gold Inner Circle’ supporters.”

“We are tremendously grateful for this very generous and very timely support from ATK/Federal Cartridge,” commented Max Cobb, Executive Director of the USBA. “This is precisely the type of support and encouragement our athletes need as they prepare for Vancouver.”

Federal’s “Gold Inner Circle” support comes at a time when the United States team has its best chance ever to capture an Olympic Biathlon medal. Michael Dixon, Eurosport TV Biathlon Commentator and International Biathlon observer, recently stated that “The United States Biathlon Team is the most improved in the world. It won’t be long before a moment of brilliance brings them to the podium for their first Olympic medal.”

“Biathlon is a sport that captivates and fascinates nearly all who see it,” Cobb said, “The world-class Biathlete attempts to combine the physically demanding sport of cross-country skiing with the intense precision of rifle marksmanship. The opposing disciplines collide with unique drama at the shooting range. With hearts pounding nearly three times a second, athletes struggle to control their breathing as they attempt to squeeze off a successful shot, knowing that each shot, and the number of seconds it takes to make it, will determine who stands on the podium that day.”

The shooting sports community in America is rightfully proud of the tradition and success of our U.S. Olympic shooting team during the Summer Olympic Games. Biathlon provides an opportunity to expand that positive exposure for shooting sports to the Winter Olympics, as well.

“The USBA recently created a High Performance Plan that included an emphasis on improving our shooting performance,” Cobb outlined. “Thanks to that High Performance Plan and to lots of hard work by our athletes and coaches, we have never been better positioned for a trip to the Olympic medal stand.” Copies of the 50-page High Performance Plan are being shared with industry “Team 2010″ supporters.

Other “Team 2010″ partnership opportunities available to the shooting sports industry include athlete appearances, VIP trips to the Vancouver Olympics and other tailored packages. Additional information on these partnership opportunities is available by contacting Bob Delfay at rdelfay@earthlink.net

Outdoor Channel Broadens Distribution, Launches HD

TEMECULA, California – Outdoor Channel Holdings, Inc. (NASDAQ: OUTD), America’s leader in Outdoor TV, today announced that the Outdoor Channel network has broadened its distribution through placement on the Digital Preferred tier, in addition to its existing position on the Sports and Entertainment tier, throughout multiple Comcast Digital Cable systems in Portland, Salem and Corvallis, Oregon, as well as in Vancouver and Longview, Washington. Local residents now have easy access to a robust spectrum of Outdoor Channel’s popular hunting, fishing, shooting and adventure programming. This change was effective as of September 1, 2009.

Additionally, Outdoor Channel launched its high-definition channel, Outdoor Channel HD, on September 1, 2009 in these markets.

“We are excited to deepen our affiliation with Comcast in Oregon and Washington,” said Tom Hornish, COO of Outdoor Channel. “These are key strategic markets for us, and we’re pleased to offer Comcast subscribers our best-in-class outdoor programming.”

“The Pacific Northwest practically defines the great outdoors, and many subscribers here are passionate outdoor enthusiasts who can now easily enjoy our high quality, category-leading hunting, fishing, shooting and other outdoor related programming. They will also soon be able to view our popular programming and personalities through an enhanced HD picture resolution, which truly drives home the visual clarity of the great outdoors,” said Randy Brown, Senior Vice President, Affiliate Sales & Marketing at Outdoor Channel.

“Outdoor Channel is a great fit for our cable systems in Oregon and Washington,” said Lars Lofas, VP of Marketing for Comcast of Oregon and SW Washington. “Our customers have a strong affinity for the outdoors, and we are pleased to make the nation’s top-ranked outdoor cable network more widely available. We are also looking forward to the clear, crisp broadcasts of Outdoor Channel HD.”

Outdoor Channel takes viewers across the country and around the world, sharing unmatched thrills and experiences through the eyes of esteemed outdoor personalities.

About Outdoor Channel Holdings, Inc.
Outdoor Channel Holdings, Inc. owns and operates Outdoor Channel, America’s leader in outdoor TV, and Winnercomm Inc., an Emmy Award winning production and interactive company. Outdoor Channel offers programming that captures the excitement of hunting, fishing, shooting, off-road motorsports, adventure and the Western lifestyle and can be viewed on multiple platforms including high definition, video-on-demand, as well as on a dynamic broadband website. Winnercomm Inc. is one of America’s largest and highest quality producers of live sporting events and sports series for cable and broadcast television. Winnercomm also owns and operates the patented Skycam and CableCam aerial camera systems which provide dramatic overhead camera angles for major sports events, including college and NFL football. For more information please visitwww.outdoorchannel.com.

Nielsen Media Research Universe Estimates for Outdoor Channel
Nielsen Media Research is the leading provider of television audience measurement and advertising information services worldwide. Nielsen estimated that Outdoor Channel had approximately 31.2 million cable and satellite subscribers for September 2009. Please note that this estimate regarding Outdoor Channel’s subscriber base is made by Nielsen Media Research and is theirs alone and does not represent opinions, forecasts or predictions of outdoor Channel Holdings, Inc. or its management. Outdoor Channel Holdings, Inc. does not by its reference above or distribution imply its endorsement of or concurrence with such information.

About Comcast Corporation
Comcast Corporation (Nasdaq: CMCSA, CMCSK) (www.comcast.com) is the nation’s leading provider of entertainment, information and communications products and services. With 24.6 million cable customers, 14.4 million high-speed Internet customers, and 5.6 million Comcast Digital Voice customers, Comcast is principally involved in the development, management and operation of broadband cable systems and in the delivery of programming content.

Comcast’s content networks and investments include E! Entertainment Television, Style Network, The Golf Channel, VERSUS, G4, PBS KIDS Sprout, TV One, ten Comcast SportsNets networks and Comcast Interactive Media, which develops and operates Comcast’s Internet businesses, including Comcast.net (www.comcast.net). Comcast also has a majority ownership in Comcast-Spectacor, whose major holdings include the Philadelphia Flyers NHL hockey team, the Philadelphia 76ers NBA basketball team and two large multipurpose arenas in Philadelphia.

North Carolina HP Converts to Smith & Wesson M&P Pistols and RIfles

SPRINGFIELD, Mass. (September 8, 2009) — Smith & Wesson Corp., the legendary 157-year old firearms maker, announced today that the North Carolina Highway Patrol has chosen to equip all of its officers with Smith & Wesson Military & Police (M&P) Series pistols and with M&P Series tactical rifles. The M&P357 pistols and M&P15 tactical rifles will be issued respectively as the primary duty firearms and standard issue patrol rifles.

M&P357 Polymer Pistols

The North Carolina Highway Patrol has purchased 1,840 Smith & Wesson M&P357 polymer pistols chambered in .357 SIG. The new duty sidearm will replace non-Smith & Wesson pistols that were previously issued by the department. The M&P pistol’s reliability, ambidextrous operating controls and three interchangeable palm swell grip sizes were noted by officials within the agency as key reasons for the selection of the new duty sidearm. The North Carolina Highway Patrol added that the polymer pistol’s accuracy, reliability during testing and ability to disassemble the firearm without pressing the trigger were all primary factors in their decision-making process.

Colonel Randy Glover, Commander of the North Carolina State Highway Patrol, said, “The North Carolina State Highway Patrol is confident that the M&P357 will prove to be a reliable service weapon for our officers.”

M&P15 Tactical Rifles

The agency has also purchased 300 M&P15 tactical rifles. The semi-automatic rifles will be issued to select officers upon the completion of a certification course. While reviewing new options for patrol rifles, the North Carolina Highway Patrol compared the M&P15 against other competitive rifles. After an extensive evaluation process, the M&P15 was acknowledged for its accuracy, ability to perform in diverse field applications as well as for the training and support services offered by Smith & Wesson.

During the last fiscal year, the Smith & Wesson M&P Pistol Series and Tactical Rifle Series experienced significant growth. To date, 570 domestic law enforcement agencies have adopted or approved the M&P for duty use while 251 domestic law enforcement agencies have approved or adopted the M&P15 rifle. Currently, the company offers over five different configurations of the M&P pistol, incorporating four caliber options. The M&P Rifle Series has also continued to evolve and is today offered in 16 variants. The enhanced design and flexibility of each M&P firearm has played a crucial role in the popularity of the M&P Series, as well as its ability to adapt to a wide variety of applications and requirements.

“As the M&P Series of pistols and tactical rifles expands its reach, we continue to receive new contracts as well as positive reports from the field,” said Leland Nichols, Senior Vice President of Sales and Marketing for Smith & Wesson. “Not only is the M&P Series being adopted by state and federal agencies, but it is also being selected extensively by college and nuclear security agencies as well as by elite groups such as the United Nations Security Force, the Ministry of Interior Agencies and the U.S. Armed Services.”

Nichols continued, “As part of our support network with each of these agencies, Smith & Wesson has remained committed to the highest level of service by providing essential elements to help facilitate the transition to the new firearms. Each member of our law enforcement sales team is cross-trained as a certified armourer in order to provide on location instruction and our international sales staff has continued to grow in order to meet the needs of the marketplace. In addition, the Smith & Wesson Academy has also played an important role in our success by conducting a wide array of classes designed specifically for military and law enforcement professionals.”

About Smith & Wesson

Smith & Wesson Holding Corporation, a global leader in safety, security, protection and sport, is parent company to Smith & Wesson Corp., one of the world’s largest manufacturers of quality firearms and firearm safety/security products and parent company to Universal Safety Response, a full-service perimeter security integrator, barrier manufacturer and installer, as well as parent company to Thompson/Center Arms Company, Inc., a premier designer and manufacturer of premium hunting rifles, black powder rifles, interchangeable firearms systems and accessories under the Thompson/Center brand. Smith & Wesson licenses shooter protection, knives, apparel, and other accessory lines. Smith & Wesson is based in Springfield, Massachusetts with manufacturing facilities in Massachusetts, Maine, New Hampshire and Tennessee. The Smith & Wesson Academy is America’s longest running firearms training facility for law enforcement, military and security professionals. For more information on Smith & Wesson, call (800) 331-0852 or log on to www.smith-wesson.com. For more information on Universal Safety Response, log on to www.usrgrab.com. For more information on Thompson/Center Arms, log on to www.tcarms.com.

SIG SAUER – Gives you $200 CASH For your KLUNKER Handgun

Exeter, NH --(AmmoLand.com)- Purchase a new SIG SAUER® P220®, P226®, P229®, 1911, SIG556 pistol, or SIG556 rifle from your dealer’s inventory from September 7th through November 30th, 2009, and SIG SAUER will give you $200.00 for your old KLUNKER* pistol or revolver.

To receive your $200.00 payment, simply send your old KLUNKER* with a copy of your form 4473 and proof of purchase of your new Classic pistol (no later than Friday, December 4, 2009) to:

SIG SAUER, Inc., 18 Industrial Drive, Exeter, NH 03833, ATTN: CK-1

*KLUNKER refers to a handgun from any manufacturer that you wish to trade in for the $200.00 payment. Gun must be operational and free from cracks in frame or other key components. KLUNKER must be a semi-auto pistol 9mm or larger, or revolver of .38 caliber or larger. SIG SAUER reserves the right to reject any firearm submitted as a KLUNKER that does not meet our criteria. Rejected firearms will be returned to sender. Please allow six (6) to eight (8) weeks for delivery of your check. This offer cannot be combined with any other program or offer.

Klunkers will not be accepted for payment after Friday, December 4, 2009. NO EXCEPTIONS.

All transactions subject to federal, state and local firearms regulations.
Click here to download this promotion.

About SIG SAUER, Inc.
SIG SAUER, Inc. is the largest member of a worldwide business group of firearms manufacturers that includes J.P. Sauer & Sohn and Blaser GmbH in Germany and Swiss Arms AG in Switzerland. This global network of companies gives SIG SAUER a world-class firearms knowledge base, unparalleled design expertise, and extensive manufacturing capacity, enabling the company to respond quickly and effectively to changing market conditions and the needs of its military, law enforcement, and commercial markets worldwide. SIG SAUER is an ISO 9001: 2000 certified company with over 350 employees. For more information on SIG SAUER or any of its products, or the SIG SAUER Academy, log on to www.sigsauer.com.

Another 1,000,000+ Guns Added to American Homes in August

Background Checks On Firearm Sales Up 12% In August.
Americans buy 1,074,757+ guns in August 2009

Washington, DC --(AmmoLand.com)- Data released by the FBI’s National Instant Criminal Background Check System (NICS) reported 1,074,757 checks in August 2009, a 12.3 percent increase from the 956,872 reported in August 2008.

So far that is roughly 9,076,205 gun bought this year! The total is probably more as NICS background checks may cover the purchase of more than one gun at a time.

This latest jump in background checks show that Americans are solidly in-favor of keeping firearms in the hands of law abiding citizens and clearly shows that proponents claiming the USA wants more gun control are blatantly wrong.

Gun Owners Say No to Gun Conrtol with their Wallets
The increased trend of Americans buying firearms at a record pace was once thought to be a one time fluke caused by fears of the new Obama administration expressed lust for more gun control. But now 10 months in and the wrongly named “fear buying” has now become the norm as law abiding US citizen exercise their constitutional right to keep and bear firearms by the millions every month with no sign of slowing down.

The bulk of the buying has been concentrated on the following types of guns or calibers:

• Semi Auto Handguns
• Revolvers
• Ar15s and all variants of the Black Rifle
• .50 Caliber

1.17 Guns for Each Person
Conservative estimates of legally owned guns in the USA put the number at 355,029,250 million guns in the USA. That is 1.17 guns for everyone in the USA and if you listen to the liberal press they are all assault weapons. God bless anyone who tries to invade the USA…

Crime Rates Falling
The most stunning in all of this is that we have not seen an increase in crime, murder rates have fallen across most of the USA and Americans have shown that they can be trusted with firearms ownership.  This is directly in contrast to what the national media and gun control supporters would have us believe.

Gun owners you are clearly the majority!

McLallen Named Chairman of the Board of Freedom Group, Inc.

 

MADISON, NC — Walter (Wally) McLallen has been named chairman of the board of Freedom Group, Inc. (FGI), effective September 8, 2009.

Freedom Group brands include Remington, Marlin, Harrington & Richardson, New England Firearms, L.C. Smith, Parker, Bushmaster, DPMS/Panther Arms, Dakota Arms, EOTAC, and INTC.

McLallen has served on the FGI board of directors since May 2007. He replaces Paul A. Miller, executive chairman, who resigned to pursue new operational business opportunities.

During his tenure, Miller originally served as chairman of Bushmaster Firearms International, LLC. He was named as chairman of the board for the Freedom Group in June 2008 and began serving as the executive chairman in October 2008.

“Paul should be proud of his accomplishments at Freedom Group. He will continue to support the management team as a consultant and will remain a director of the Remington Outdoor Foundation,” said McLallen. “I want to personally thank Paul for all his support and dedication to Freedom Group.”

McLallen also currently serves as managing director of Meritage Capital Advisors and serves on the board of directors of Tier 1 Group and Alpha Media Group, Inc.

Outdoor Channel will use Rentrak’s TV Essentials linear TV measurement

PORTLAND, OREGON — Rentrak Corporation (NASDAQ:RENT) , a leader in multi-screen media measurement serving the entertainment and advertising industries,  announced a television measurement agreement with Outdoor Channel, America’s premier on-air and online destination for people with a passion for the outdoor lifestyle.

Outdoor Channel will use Rentrak’s industry-leading TV Essentials linear TV measurement service to gain additional insights into audience viewing behavior, including network duplication, audience flow, and program retention.

“Outdoor Channel made the decision to include an additional source of linear television measurement in order to gain new insight on audience viewing patterns,” said Denise Conroy-Galley, Senior Vice President of Marketing & Research at Outdoor Channel. “We selected TV Essentials because the service measures viewer behavior from millions and provides a multitude of key metrics in an easy-to-use interface.”

“More and more networks are recognizing the value of set-top box data and looking to Rentrak for our experience in creating actionable insights from complex data-streams,” said Carol Hinnant, senior vice president of Business Development, Advanced Media and Information (AMI) division at Rentrak Corporation. “We are pleased to add Outdoor Channel to our growing roster of clients and provide them with a turnkey solution for quantifiable television data and analytics.”

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