Mossy Oak and Outdoor Channel Continue Partnership

July 28, 2009

TEMECULA, CA– Outdoor Channel Holdings, Inc. (NASDAQ:OUTD) , America’s leader in Outdoor TV, today announced that it has entered into a multi-year strategic partnership with Mossy Oak, creators of the Mossy Oak Brand Camouflage and producers of some of television’s most highly regarded hunting programs, including one of the top-rated shows on Outdoor Channel “Hunting the Country.”