Cabela’s Wins Self-Service Excellence Award for Retail Kiosk Program

 (NYSE: CAB)

EAST HAVEN, Connecticut–Netkey, a global provider of software for self-service kiosks and digital signage, today announced that its customer Cabela’s Inc. (NYSE: CAB) has won the 2009 Self-Service Excellence Award for “Best Overall Software Solution” for its in-store interactive kiosk program, powered by Netkey software. The award was presented at the KioskCom Self Service Expo and The Digital Signage Show.

Known as “The World’s Foremost Outfitter,” Cabela’s operates 30 retail superstores in the U.S. and Canada, some as big as 250,000 sq. ft. It also has a popular mail order catalog. The company’s web site, www.cabelas.com, offers more than 200,000 items and is considered one of the leading online sites for outdoor retailing.

Cabela’s has moved aggressively to synchronize its retail channels and enhance the customer experience by extending online e-commerce capabilities into its stores using interactive kiosks powered by Netkey software. The kiosks also support several other customer-facing applications including product information, inventory availability, promotional registration, and the ability to join Cabela’s CLUB, their popular loyalty program and Visa credit card.

“We are pleased that our kiosk program has been recognized with this prestigious award,” said Kari Blankenship, Retail Programs Manager from Cabela’s. “Our customers have told us they want more convenience and more options in their shopping experience at Cabela’s and that’s exactly what the kiosks give them. We are now able to extend our entire product selection to customers at any location, regardless of store size.”

More than 250 kiosks have been installed in Cabela’s retail stores. Kiosk application and remote management software is provided by Netkey, offering Cabela’s customers a rich interactive user experience and giving the company the ability to remotely monitor, track and update all kiosks in their stores nationwide from a single PC.

“Cabela’s is demonstrating the power and value of multi-channel retailing by bringing their online assets into the store using kiosks and giving their customers access to more products and services,” said V. Miller Newton, chief executive officer of Netkey. “We’re proud that Netkey has been a partner in the success of Cabela’s kiosk program.”

A video demonstration of the Cabela’s kiosk can be found on the Netkey web site at: http://www.netkey.com/Default.aspx?tabid=206

About Cabela’s

Cabela’s Incorporated, headquartered in Sidney, Nebraska, is a leading specialty retailer, and the world’s largest direct marketer, of hunting, fishing, camping and related outdoor merchandise. Since the Company’s founding in 1961, Cabela’s® has grown to become one of the most well-known outdoor recreation brands in the world, and has long been recognized as the World’s Foremost Outfitter®. Through Cabela’s growing number of retail stores and its well-established direct business, it offers a wide and distinctive selection of high-quality outdoor products at competitive prices while providing superior customer service. Cabela’s also issues the Cabela’s CLUB® Visa credit card, which serves as its primary customer loyalty rewards program. Cabela’s stock trades on the New York Stock Exchange under the symbol “CAB.”

About Netkey

Netkey is a global provider of solutions for self-service kiosks and digital signage. Netkey helps businesses increase sales, enhance the customer experience and improve communications with consumers and employees. Netkey is a trusted partner to leading organizations including Avery Dennison, Bank of America, Borders, Cabela’s, Casual Male XL, Clear Channel, Target, Toys “R” Us, the U.S. Postal Service, and many others. Contact Netkey at 1-800-443-7924, via e-mail at info@netkey.com, or on the Web at www.netkey.com